ICM Program is an undergraduate program organized by HKBU School of Communication and Film. With the strong connection with the industry and alumni network, ICM Program organizes guest lectures and seminars of different topics in Communication to benefit HKBU students with the real world business environment. This time, 2 ICM alumni working in the digital field are invited to return to the Alma Mater and share their experience in SEM and online shop management. This guest lecture is also a part of the ICM course, ICMT4505 Digital Solution – Production and Performance.