Hong Kong Baptist University

Developing social enterprise brands with the help of digitalization: An example of Gingko House (CCL21220325)

Activity Session(s) 2021-11-11 16:00 - 2021-11-11 18:00
Venue: SMC912 & Via Zoom
Language: English
Cantonese
Corresponding GA(s): Citizenship, Knowledge, Skills
Speaker: Dr. Martin Tsui - Academic Co-ordinator and Lecturer / SCE
Dr. Connie Li - Programme Director / BCom MKT
Ms. Joyce Mak - CEO / Gingko House
Mr. Jacky Hui - Marketing Manager / Gingko House
Mr. Damien Wu - Director of Business Transformation and Innovation / Chinachem Group
Organiser: School of Continuing Education
Enquiry: 34113150
vanessawan@hkbu.edu.hk
Registration Period: 2021-10-21 18:27 - 2021-11-10 15:00
Activity Description:
- The research team will give an introduction and literature background about our research project supported by the SCE Seed Grant Funding Scheme.
- Guest speakers from Gingko House will explain the progress of digitization and digitalization in the past few years.
- Guest speakers from the Chinachem Group will give us a briefing on the usual practice of business transformation in a company nowadays.
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