Developing social enterprise brands with the help of digitalization: An example of Gingko House (CCL21220325)
| Activity Session(s) |
2021-11-11 16:00 - 2021-11-11 18:00 Venue: SMC912 & Via Zoom |
|---|---|
| Language: |
English Cantonese |
| Corresponding GA(s): | Citizenship, Knowledge, Skills |
| Speaker: |
Dr. Martin Tsui - Academic Co-ordinator and Lecturer / SCE Dr. Connie Li - Programme Director / BCom MKT Ms. Joyce Mak - CEO / Gingko House Mr. Jacky Hui - Marketing Manager / Gingko House Mr. Damien Wu - Director of Business Transformation and Innovation / Chinachem Group |
| Organiser: | SCE |
| Enquiry: |
34113150 vanessawan@hkbu.edu.hk |
| Registration Period: | 2021-10-21 18:27 - 2021-11-10 15:00 |
Activity Description:
- The research team will give an introduction and literature background about our research project supported by the SCE Seed Grant Funding Scheme.
- Guest speakers from Gingko House will explain the progress of digitization and digitalization in the past few years.
- Guest speakers from the Chinachem Group will give us a briefing on the usual practice of business transformation in a company nowadays.
- Guest speakers from Gingko House will explain the progress of digitization and digitalization in the past few years.
- Guest speakers from the Chinachem Group will give us a briefing on the usual practice of business transformation in a company nowadays.