Hong Kong Baptist University

Entrepreneurial Learning Series 2.0: EL 104 Start-up Marketing, Pitching & Story-telling 202403 (CCL23240507)

Activity Session(s) 2024-03-14 16:00 - 2024-03-14 18:00
Venue: WLB301, i-Cafe
Language: English
Corresponding GA(s): Learning, Skills, Creativity
Speaker: Prof Howard Ling - Prof of Practice / School of Business, HKBU
Organiser: SA-CC
Enquiry: Ms Becky Poon
34115385
becky_poon@hkbu.edu.hk
Registration Period: 2024-01-16 15:39 - 2024-03-14 12:00
Activity Description:
Welcome to our Entrepreneurial Learning Series– the ultimate pathway to equip university students with the essential knowledge and skills needed to embark on your startup journey. In just one semester, we offer six dynamic classes covering vital areas such as accounting, legalities, marketing, and pitching skills.

EL 104 Start-up Marketing, Pitching & Story-telling

Content:
- Understanding customer needs and preferences
- Developing a marketing strategy
- Creating a sales plan
- Building a brand identity
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