Hong Kong Baptist University

From Textiles to Art: The Transformation of Nan Fung Cotton-Spinning Factories into CHAT (CCL24250396)

Activity Session(s) 2025-02-14 15:30 - 2025-02-14 16:30
Venue: AAB301-302
Language: English
Corresponding GA(s): Learning
Speaker: Ms. Ada Leung - Head of Branding and Communications / CHAT (Centre for Heritage, Arts and Textile)
Organiser: COMM
Enquiry: 34112331
Registration Period: 2024-12-18 12:00 - 2025-02-14 12:00
Activity Description:
Ada Leung, a marketing professional, integrates entertainment and arts expertise as Head of Branding and Communications at CHAT. With a sales background at Yahoo and Tencent, she excels in music promotions. At West Kowloon Cultural District Authority, she spearheaded events like the Jazz Fest, leaving a lasting impact on Hong Kong's cultural scene.

Topics Covered:
- History of Nan Fung Textiles and its revitalisation
- Ways to enhance cultural identity through effective marketing strategies
- The challenges faced during the transformation
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