A practical workshop for students who aspire to contribute to NPOs and NGOs. Learn to apply core marketing principles to craft compelling proposals and showcase them in short videos that win stakeholder support.

The workshop will cover:
- Building internal buy-in: clearly communicate the value and necessity of marketing to colleagues and secure their support.
- Defining and segmenting target audiences, including service users, with precision.
- User scenario analysis: identify contexts where audiences are most likely to resonate with your content and take action (e.g., donate or participate), strengthening your organization’s brand influence.

No prior experience required; ideal for students interested in marketing, communications, or social impact.