From Idea to Post: Social Media Storytelling [Session1] (CCL25260318)
| Activity Session(s) |
2025-10-20 18:30 - 2025-10-20 21:30 Venue: WLB301 (iCafe) |
|---|---|
| Language: |
English |
| Corresponding GA(s): | Knowledge |
| Speaker: |
Mr. Bernie Wong - Vice President / HK Association of Interactive Marketing |
| Organiser: | SA-LIVE |
| CCL Component: | Skills Enrichment |
| Enquiry: |
Candy Leung 34117426 culture@hkbu.edu.hk |
| Website: | https://sa.hkbu.edu.hk/en/live/live_events/E0024.html |
| Registration Period: | 2025-10-06 09:00 - 2025-10-20 14:00 |
Activity Description:
In today’s fast-paced digital world, storytelling is essential for building your brand and promoting yourself. Join our interactive workshop, specially designed to help you turn ideas into engaging posts that shine online!
Our workshop is divided into two sessions, each filled with valuable insights and practical strategies. You have the flexibility to attend either session or both, based on your availability.
Session 1: From Idea to Post (20 Oct 2025 (Mon), 18:30 – 21:30, WLB301 (iCafe))
Key Topics:
1. Social Media & Digital Trends
Understand trends, current shifts in user behavior, platform features, and content consumption to craft relevant and resonant content.
2. Audience Persona Development
Create detailed audience personas and map their digital journeys to guide tailored content creation.
3. Discovering Your Angle
Learn how to identify compelling topics and develop a unique creative perspective and post structure that aligns and engages with audience interests.
4. Visual Communication Basics
Learn how words and visuals work together to create great impacts on the audience.
5. Practical Learning Activities
Session 2: Effective Storytelling (27 Oct 2025 (Mon) 18:30 – 21:30 @ JC3 302-303)
Key Topics:
1. Storytelling for Digital Impact
Apply emotionally engaging, authentic storytelling frameworks that spark interaction and build connections.
2. Content Creation Tips for Efficiency & Impact
Explore best practices for writing, designing, and editing across platforms — optimized for limited time and resources.
3. Content Strategy & Content Pillars
Structure your digital presence using clear content pillars aligned with communication goals and audience expectations
4. Instagram Algorithm Demystified
Understand how the IG algorithm works and what drives visibility and engagement
5. Tools for Creation & Storytelling
Leverage essential tools — including AI-powered platforms — to ideate, design, and produce content faster and smarter
6. Practical Learning Activities
Our workshop is divided into two sessions, each filled with valuable insights and practical strategies. You have the flexibility to attend either session or both, based on your availability.
Session 1: From Idea to Post (20 Oct 2025 (Mon), 18:30 – 21:30, WLB301 (iCafe))
Key Topics:
1. Social Media & Digital Trends
Understand trends, current shifts in user behavior, platform features, and content consumption to craft relevant and resonant content.
2. Audience Persona Development
Create detailed audience personas and map their digital journeys to guide tailored content creation.
3. Discovering Your Angle
Learn how to identify compelling topics and develop a unique creative perspective and post structure that aligns and engages with audience interests.
4. Visual Communication Basics
Learn how words and visuals work together to create great impacts on the audience.
5. Practical Learning Activities
Session 2: Effective Storytelling (27 Oct 2025 (Mon) 18:30 – 21:30 @ JC3 302-303)
Key Topics:
1. Storytelling for Digital Impact
Apply emotionally engaging, authentic storytelling frameworks that spark interaction and build connections.
2. Content Creation Tips for Efficiency & Impact
Explore best practices for writing, designing, and editing across platforms — optimized for limited time and resources.
3. Content Strategy & Content Pillars
Structure your digital presence using clear content pillars aligned with communication goals and audience expectations
4. Instagram Algorithm Demystified
Understand how the IG algorithm works and what drives visibility and engagement
5. Tools for Creation & Storytelling
Leverage essential tools — including AI-powered platforms — to ideate, design, and produce content faster and smarter
6. Practical Learning Activities
Registration Description:
Fee: HKD100 (*UGC student is eligible for a full refund after attending the workshop and completed an evaluation form.)