Hong Kong Baptist University

Ideas to Screen: Creative AI Ads (CCL26270253)

Activity Session(s) 2026-10-02 15:30 - 2026-10-02 18:30
Venue: JC3 302-303
Language: English
Corresponding GA(s): Knowledge
Speaker: Mr. Ethan Wang - Storyteller
Organiser: SA-LIVE
CCL Component: Skills Enrichment
Enquiry: Alice Chung
3411 7406
culture@hkbu.edu.hk
Website: https://sa.hkbu.edu.hk/en/live/live_events/E0063.html
Registration Period: 2026-09-11 09:00 - 2026-10-02 12:00
Activity Description:
Have you ever wondered how storytelling transforms from words to dynamic visuals?

In this hands-on journey of Creative AI Ads where literary language is brought to life as cinematic sequences. Along the way, we will critically examine how AI models can mirror and reinforce societal biases—for example, prompting an image of a "doctor" often yields a male figure. This workshop gives you the opportunity to challenge such gender stereotypes, create alternative visions of a more gender-equal world, and empower you to reshape narratives and express your perspectives through AI-assisted creative work.

[What you’ll learn]
Gain practical skills in:
- converting your ideas into creative work using AI
- storyboarding, scriptwriting, and plot design
- translating text into AI-generated video sequences and assembling engaging video clips
Registration Description:

1. Seats will be assigned on a first-come, first-served basis.

2. Successful applicants will receive a confirmation email.

3. UGC students will receive a CCL record after participating in the workshop and completing the event survey.

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